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Other Life

by Semi Precious

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about

South London singer-producer and all-round creative visionary Semi Precious unveils Other Life – another artistically bold project that adds a new facet to his musical persona and aesthetics.

Resulting from a two-year long journey of creative experimentation and exploration, this exciting release sees the Matthew Herbert collaborator delving into darker, poignant territories to create a stark and captivating sense of intimacy.

Other Life offers an immersive and emotional ride that shifts between hedonism and melancholia. With its sparse, mantra-like vocals and escalating, musical arrangement, it reflects upon the possibility of indulging in and surrendering to a life of pure decadence, and finds poignancy in seeking unattainable pleasures. The heavy-on-synths and dance-music-inspired soundworld, which calls to mind the works of artists like Massive Attack, James Blake and Arca, creates an overall sense of fleeting euphoria, which Semi Precious describes as “a longing to break free fused with a fear of getting lost”.

Semi Precious’ previous works, including his 2016 debut album Ultimate Lounge, have been praised for their subversive take on easy listening music and playful approach to sampling and songwriting, and saw him being endorsed by outlets such as Sunday Times, The Guardian, i-D and BBC Radio 3. His recent single Vacancy was featured by the likes of Dazed and Dummy (“an atypical anthem that builds a minimalist yet striking sound-world while his subtle vocals serve as a vehicle for open-hearted reflections”).

credits

released March 8, 2019
Produced, composed, mixed & sung by Semi Precious
Additional synths & piano by Aviram Barath
Mastered by Nick Powell

Artwork & styling by Bartholot
Outfit design by Dhenze

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Semi Precious London, UK

A singer-producer whose work creates an intricate sonic landscape in the world of experimental pop, Semi Precious blurs the boundaries between memory, fantasy, longing and loss through his intricately crafted productions. His work saw support from The Guardian (“subtly dislocating beauty”), i-D (“suspended celestial pop"), The Sunday Times, Dazed, Radio BBC 6, Channel 4 and more ... more

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